Marcello Fiorentini is the Business Development Manager at Datos Insights' RBR Data Services division, where he focuses on driving growth and client relationships across the cards and payments, retail technology, and banking automation sectors. He specializes in providing market participants, analysts, and regulators with authoritative industry data and competitive intelligence through published research, consulting, and bespoke data services.
With over five years of experience in primary research and business development, Marcello brings a unique combination of strategic vision and hands-on execution to his role. Prior to joining Datos Insights, Marcello held several progressive positions at Guidepoint, most recently serving as Associate Vice President of Client Growth. Marcello has developed particular expertise in bridging the gap between complex market research and actionable business insights, helping clients make informed decisions through data-driven analysis and strategic consultation.
Marcello holds a master’s degree in East Asian Business from the University of Sheffield, as well as a Bachelor of Arts in Foreign Languages and Literatures from the University of Bologna.
